Tuesday, September 18, 2007

Britney Spears is Still Popular Among PPC Marketers

Another helpful post from payperclickhelpers.com

Who knows how long this post will last as my adsense will most likely infiltrate my blog with ads about "OOps I Did it Again", so Buy a CD if you will.

As I write this post my co-worker is going on telling a client about the "Britney Spears" example. This is where someone says, I just need some volume and the paid search marketer says: I can get you traffic, I will put you on broad match on the keyword Britney Spears. My Cowo goes on to speak about impressions, CTR, quality score and all that jazz. the client learns about targeted traffic, not just traffic.

This is a critical moment in the relationship between the client and the PPC search marketer, as from this Britney Spears example the client begins to understand so much more, sometimes too much, and that is why only 23% of customers stay with Search Marketing agencies. People learn this stuff quick; click by click. (it rhymed)

if you are looking into SEO then someone will probably share with you the "miserable failure" Google bomb trick; although Google has killed it. Anyway, thanks Britney. I think you are swell, I still find you attractive, and am hoping that you learn to play acoustic guitar and have a singer songwriter comeback.

Cap'N Click

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