Utilize Publisher Account Limits & A little Bit on PPC account Structure

Did you know that Google will allow a maximum of 25 Campaigns, 2000 Keywords per Adgroups, and a limit of 10,000 adgroups per campaign? I think many of us have found ourselves using Google sheepishly. Maybe you have 20 adgroups per campaign and a couple hundred keywords per adgroup. Recently I have been trying to use more adgroups on Google. I am currently setting up adgroups that contain one keyword per.

My thoughts are this will be better on quality score for the following reasons.

1. If the keyword has a good quality score there will be no other words in the group that could bring it down.
2. I can customize adtext direct to that keyword so once again more ability to positively influence my quality score.
3. Strong performers will quickly rise and when looking at adgroup performance I will know that it is only one word that is either making me or breaking me.

Any other ideas out there?

I have found this method more useful in the CPL or Offer marketing scenarios. Generally things that have one landing page where you send all traffic.

The Limits on Publishers is the Following:



On Ecommerce I still prefer the one adgroup per product. Once the exact product adgroups are built out I would build several adgroups for more general queries about the product.

So for Apples an ad group structure would look like this:

Apples General Terms
Red apples
Green apples
Yellow apples
Washington apples
New York apples
New Zealand Apples
(T) McIntosh
(T) Granny Smith
(T) Red Delicious
(T) Fuji
(T) Grapple

The (T) is for "Type" This will allow me to sort through data a bit quicker.