Tuesday, December 18, 2007

YSM Dynamic URL Insertion Parameters

OMG! Yahoo Dynamic Insertion Parameters. Rejoice.

These Kick ass and they are better then Google for exposing this type of feature. I sure hope Google can catch up to yahoo on this feature. Check it.



Insert them in your URL String with a curly bracket: They would look like this:

{YSMKEY}
{YSMRAW}
{YSMMTC:std:adv:cnt}
{YSMADID}
{YSMKWID}
{YSMCAMPGID}
{YSMADGRPID}

They still support the "OV" versions, but I would suggest using the YSM ones because knowing YSM they will change it it in three months, or phase it out. I will write a scathing blog post later about how google sucks for not exposing these types of parameters.

The help link for explaining how to do this is here:

http://help21.marketingsolutions.yahoo.com/helpui/resources/content/us.market/content.source/en.language/16897.html

1 comments:

Bryan said...

thanks for this posting this surprisingly hard to find info. yahoo's documentation on this topic is nearly incomprehensible.