Friday, September 5, 2008

Quality Score Update on Google Adowrds

I wish I could have a pool going on how much money Google will make when the new quality score thing is pushed. I believe that in many PPC accounts out there inactive keywords have become the lazy mans pause. When the new quality score system takes effect you will most likely see spend on terms that have been dead. Be aware. Below is the post from Inside Adwords.

Keywords no longer marked 'inactive for search'

The new per-query evaluation of Quality Score affects you in that keywords will no longer appear as 'inactive for search' in your account. Instead, all keywords will have the chance to show ads on Google web search and the search network (unless you've paused or deleted them). Keep in mind, however, that keywords previously marked 'inactive for search' are not likely to accrue a great deal of traffic following this change. This is because their combined per-query Quality Score and bid probably isn't high enough to gain competitive placement.